Writers fail us when that interface is tailored to our needs, when it panders to the generalities of its day, when it offers us a world it knows we will accept having already seen it on the television. Bad writing does nothing, changes nothing, educates no emotions, rewires no inner circuitry - we close its covers with the same metaphysical confidence in the universality of our own interface as we did when we opened it. But great writing - great writing forces you to submit to its vision. You spend the morning reading Chekhov and in the afternoon, walking through your neighbourhood, the world has turned Chekhovian; the waitress in the cafe offers a non-sequitur, a dog dances in the street.

Zadie Smith’s essay, Fail Better,